Definitions of key terms used throughout Perfect10.
AccountA B2B customer company you do business withCampaignAutomated survey sends based on triggersChampionA contact who advocates for your productChurn Risk ScoreProbability (0-100%) an account will leaveContactAn individual person at an accountDecision MakerPerson who controls renewal decisionsDetractorNPS score 0-6, unhappy customerFollow-Up StatusWhether a response has been addressedHealth ScoreOverall satisfaction rating (0-10)NPSNet Promoter Score, loyalty metricPassiveNPS score 7-8, neutral customerPromoterNPS score 9-10, happy customerRevenue at RiskPotential lost ARR from at-risk accountsSegmentGroup of accounts with shared characteristicsSentimentPositive, neutral, or negative feedback toneStakeholderAnyone at an account who influences decisionsSurvey SendIndividual survey sent to one contactTemplatePre-built survey questionnaireTriggerEvent that starts an automated campaignWorkflowMulti-step automation based on events